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Internet Marketing & SEO
Having high rankings on search engines is a great thing. However, it’s also important that your web pages are displayed with an attractive description in the search results. If the description is not appealing to web surfers then they might not click the link.
How do Google, Yahoo and MSN/Live create the descriptions and snippets that are used in the search results?
How Google creates descriptions and snippets
Google seems to use the description from the meta description tag if you search for a page by its URL, or if the searched keywords do not appear within the found page.
If the found web page doesn’t have a meta description tag then Google seems to use the sentence that contains the searched keyword as the description.
If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.
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By xternall in
Artikels,
SEO
It seems that Google is currently experimenting with new robots.txt commands. If your robots.txt file accidentally contains one of the new commands, it might be that your robots.txt file tells Google to go away.
What is a robots.txt file?
The robots.txt file is a simple text file that must be placed in your root directory (http://www.example.com/robots.txt). It tells the search engine spider which web pages on your website should be indexed and which web pages should be ignored.
You can use a simple text editor to create a robots.txt file. The content of a robots.txt file consists of so-called “records”.
A record contains the information for a special search engine. Each record consists of two fields: the user agent line and one or more Disallow lines.
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Google is by far the most important search engine on the net. To rise to the top of their search engine, you need to improve your link popularity and you need to understand how they measure your link popularity (over 50% of all search engine traffic comes from Google, and if you can rise to the top, you will likely rise to the top of all the other search engines as well).
Link popularity is defined as the number of sites that are linking to your site. Some websites have thousands or even millions of sites linking to them, while others might have only a few. The search engines use the number of inbound links your site has as a measure of how important your site is, which translates into your search engine ranking.
The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.
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Description:
The solution for all the websites was and it will be the Search Engine Optimisation(SEO) and the high ranking for the search engines.
Through a wide search on the web i found the solution for high traffic and optimization.
I was searching on the web and i stopped on the TagsPage.
What is TagsPage?
TagsPage is a PageRank 7 Directory where you can get 5 incoming links from high PR pages, for one year.
What i get if i get listed on TagsPage?
Advantages of being listed on TagsPage:
* the tag (for the exclusive type) or the title (for the shared type) links directly to your website. This is great for your Search Engine Optimisation(SEO) and will improve your ranking with the search engines
* the prices are very affordable (smaller than on the Million Dollar Page)
* high exposure
* high traffic
* you choose how much to spend on your tag. Of course, the impact it’ll have depends on this
* affordable and creative advertising
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Many people wonder about generating traffic to their websites through paid traffic offerings. This topic is highly debated among the industries top SEO managers because some believe in the practice and others do not.
Paid traffic services can be useful as part of an overall traffic generation strategy. I have used paid traffic services in the past and believe they do present some value when used in conjunction with Search Engine Marketing, Search Engine Optimization, and Email Marketing.
So What’s the Rub With Paid Traffic?
Have you ever wondered where paid traffic comes from? The services that generate paid traffic do it through a few key methods.
1. Traffic Exchange.
Using this method, these sites sell access to their traffic exchange networks where individuals surf for credits. As they earn credits viewing websites like yours, their ads/websites are displayed across the network for others to click on. If this method is being used, you may certainly experience a decrease in performance only because the same individuals are seeing your ad over and over, reducing their likelihood to click.
2. Search Engine Marketing.
A great way to generate traffic for others is through search engine marketing like Google, ExactSeek or Yahoo! Traffic generation sites buy keywords in bulk or many long-tail keywords and resell the traffic generated from them. If they can do this at a profit, its a win-win. This is a difficult strategy only because the cost of keywords change frequently based on industry demand.
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Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion.
How to fake the PageRank of a website
The PageRank of a web page can be faked with a combination of a 301 redirect and cloaking. It works like this:
- When a search engine spiders visits a web page URL, the server redirects the spider to a web page with high PageRank.
- Google assigns the high PageRank to the page with the redirection because it thinks that the pages are identical.
- When a human web surfer visits the web page URL, the server does not redirect the surfer. That means that the web surfer sees the web page of the faker and the Google toolbar displays the PageRank of the redirected URL:
To web surfers, it looks as if the web page has a very high PageRank although it hasn’t. Note that this method doesn’t increase the rankings of the page in any way. It just influences the PageRank display in Google’s toolbar.
Google doesn’t like cloaking at all so you risk the rankings of your website if you use the method above.
How to check if a website has a faked PageRank
If you think that a web page might have a faked PageRank then you can do the following simple check:
- Search Google for “info:domain.com” (without the quotation marks, replace domain.com with the domain that you want to check).
- If there are no results or if the returned URLs don’t match the original URL then it’s likely that the PageRank has been faked. If Google returns only one URL for the query and if the URL is the same as the checked URL then the PageRank is okay.
What about the PageRank of your own website?
The green pixels in Google’s toolbar are not important. It’s important that your website has high rankings for keywords that convert to sales. Website promotion is about getting leads and sales. It’s not about getting green pixels.
Don’t focus on the PageRank display in Google’s toolbar but try to get good rankings for keywords that are relevant to your website. High rankings for relevant keywords that convert to sales are much better than having a lot of green pixels.
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BusinessWeek is a business magazine published by McGraw-Hill. It was first published in 1929 (as The Business Week) under the direction of Malcolm Muir, who was serving as president of the McGraw-Hill Publishing company at the time.[1] Its primary competitors in the national business magazine category are Fortune and Forbes, which are published bi-weekly.
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